According to the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be valid and accurate at all times. In addition, this info is freely available on WHOIS lookup web sites and while this may be OK for companies, it may not be very convenient for individuals, since anybody can view their names and their personal street and email addresses, all the more so in times when identity fraud isn’t that uncommon. Because of this, domain registrars have launched a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. In case it is active, people will view the details of the registrar, not those of the domain owner, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it is still impossible to hide your private info with certain country-code ones.